Since early last month, leading mobile manufacturing company Nokia has been on the search for East Africa’s finest rapper. Auditions have been carried out in various East African universities in the towns of Nairobi, Eldoret, Mombasa, Kisumu, Kampala and Dar-es-Salaam. Dubbed “Nokia Asha Don’t Break the Beat” Nokia has now announced that the lucky winner who shall stand out to emerge East Africa’s Lord Cipher shall be crowned with a one-year recording contract with Decimal Media/Universal Records. An additional 250,000 worth of cash reward shall also be awarded in addition to other fantastic prizes.
In the announcement made early today, the lucky winner has been assured of having his/her four songs recorded and three videos shot within the one-year contractual period. One of the video is said to be shot alongside one of Kenya’s reigning hip-hop queen, the Norway based rapper Stella Mwangi aka “STL”.
Among the benefits the lucky winner also stands to benefit from the recording deal includes publishing and licensing, music recording, management and promotion of the artists to the vast musical industry.
During the announcement, the Managing Director of Decimal Records Eric Musyoka said, “Through this competition, we shall be excited to work with fresh talent coming out of East Africa. This is actually a fabulous opportunity for upcoming East African artists to showcase their talent as it would put them on both the local and international platform.”
A panel of judges has been selected to assess the participant’s creativity and they comprise of Eric Musyoka, Point Blank, Joey Muthengi, Frasha, Nazizi and DJ Joe Mfalme. As the competition enters its second round stage, participants are scheduled to battle it out at different clubs in various locations across the East African region. Performers expected to grace the club battles include Madtraxx, Octopizzo, Mwana F.A among others.
Only two rappers are expected to be shortlisted and public votes would determine their fate as to who shall walk away with the coveted prize and be crowned ‘East Africa’s Lord Cipher’.
Meanwhile, Nokia has also launched two new phone models to extend the Nokia Asha family. Nokia Asha 305 and 202 are expected to connect consumers with attractive designs in addition to a wide range of features boosted by modern technology meant to meet their customer’s preferences.
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