Apple has tried everything in the books to stop its rivals from successfully marketing and selling some of the most wonderful products the world has seen. From Motorola to Microsoft, and from Samsung to HTC, as the list goes on, Apple has used its financial prowess to stop these companies from being able to compete effectively against its dominance in the tech world of mobile computing. Apple has used the courts in most major European cities and within the United States to sue these companies for patent infringement, when in fact its own hands are presumably dirty as well. But the fact that Apple wants a single playing field where it can only be the tech company that matters, and its products the only relevant, is indeed disgraceful.
Apple does not recognise that by its actions, those who ultimately suffer are the consumers, whose choices become more limited as a result of Apple going berserk! The tech market should be a level playing field, not one where one company unleashes its financial muscle to stop others from succeeding. No one company can make it on its own. Apple itself relies on Samsung to produce displays for its mobile devices. And because of Samsung’s amazing innovation, Apple has been able to market its flagship products with amazing success. The retina displays Apple boasts about as the best displays ever featured on mobile devices are built by Samsung! As if that is not sufficient to stop Apple from suing its biggest rival, Apple has engaged in court battles that has even seen the Samsung Galaxy Tab banned in the US. With the millions of sale Apple has managed to secure for its product, one may begin to wonder how the Galaxy S series phones or Tabs have affected sales for Apple in any way.
Apple has made billions from the sale of its products, but it is still pursuing others for infringement. I may have accepted Apple’s argument, if the sale of the Galaxy Tabs and phones were having a dent on Apple’s sales figures. But they are not! Apple apparently does not want anyone else to be as prominent, or to dominate the market it says it has re-defined. Despite all this, Samsung and HTC continue to manufacture the best mobile phones. The new Microsoft Surface about to be unleashed, may pose the biggest threat yet to the iPad. And Google’s takeover of Motorola Mobile, has positioned the Android giant to take on Apple than ever before. Rumours that Nokia may soon be embracing Android, will once more prove to be a serious blow to Apple’s belief that it should be the leader in the mobile-tech market. Nokia’s ability to manufacture the best looking hardware, combined with the flexible power of Android, may also be the answer to the company’s recent economic woes. Consumers across the world have been waiting patiently for Nokia to bring Android into its amazing line-up of handsets, and if the Finnish company does go ahead with this plan, chances are that it might re-dominate the market in no time.
Samsung seems way ahead of its rivals at the moment because of its dominating role in providing and manufacturing components like displays for mobile devices. It also makes some of the most fascinating and ground-breaking devices that has now made the company a household name. This important role makes Samsung an influential company, and that influence can always be exerted to ensure Samsung stays on top of the game. Apple’s reluctance to open up both its hardware and software to enable upgrades, is the single most important threat the company faces as it struggles to deal with Samsung, Motorola, Google, Microsoft, and soon Nokia. The fan base that Apple has managed to secure for it’s iPhone and iPad range is of course significant enough to continue to make it an important player, but the threat of more unique, powerful and upgradeable hardware emerging in the market means Apple will have to up its game, and that will probably mean – reluctantly making their hardware and software more open!!
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